by Katie Mercurio
February 29, 2024
At Watko, a focus on growth is a basic characteristic of our work culture. Having a growth mindset allows us to serve our customers better by learning new ways to improve practices, impact vendor performance, and make a measurable difference in a momentous way year in and year out in every relationship. Below are some examples of how we focus on this in our business:
- Growth by deepening the relationships with our existing customers, while recognizing that every customer is unique. Understanding objectives over time with a focus on listening and staying in touch is fundamental within our practice.
- Growth by keeping an open mind toward new solutions that meet typical challenges in a refreshing and new way.
- Growth by always seeking ways to introduce our services to new opportunities available in the market.
- Growth through proactive education and communication – Educating during open enrollment is the norm but sometimes not enough. There are tools to communicate benefits year round.
- Growth in benefits offerings – Millennials and Gen Z are now the majority of workers in today’s workforce, so plan designs and employee offerings should be updated and reviewed on a regular basis. Offering voluntary benefits can also help bridge the coverage gap and allow flexibility for employees to decide how to spend their discretionary income on products that may fit their needs.
- Growth by leveraging vendor capabilities – Vendors are always updating their plans and offering new features. Growing within your existing plan is fundamental and something many planholders forget to consider.
